Company profile
This SAAS enterprise application is gearing up to be best in class. Qordoba broke ground with a focus on localizing content for new markets by applying a modern approach through improvements in machine translation and workflow automation.
The Opportunity
Qordoba set out to craft a fresh way to help their clients manage content, projects, and process so that they may maximize impact in new and existing markets.
Qordoba set out to craft a fresh way to help their clients manage content, projects, and process so that they may maximize impact in new and existing markets.
While localization is essential to any businesses' ambitions to properly enter new markets this service leaves much to be desired. The market is vast but customer retention can prove to be a bit challenging at times due to the limited nature of its inherent product offering. After series of stakeholder interviews and market research I found that customer retention, scalability, access, and ease of use topped the list of needs for Qordoba. Thus I went on to propose building a framework around adaptive design.
ADAPTIVE CONTENT
The adaptive content framework allows Qordoba's clients to create data once and then distribute it across multiple channels. Content will be served up real-time to end users with the help of predictive computing.
Exploration
A thoughtful analysis of Qordoba's current product offering laid the groundwork for how to define channels in the new framework.
Phase I: Document, Website, Mobile, Strings
OMNI-CHANNEL
Stakeholder interviews, user research and industry standards drove our decision to craft a design framework around the following channels. It was important to take careful consideration of its existing business to better understand their needs and constraints. I proposed a suite of channels that were beyond the scope of Qordoba's current needs to illustrate a vision and tell a story.
Two Ways to Edit Content
Two ways to edit content; A content editor let users to step through content strings in a table and a live editor provide visual context with inline editing.
Flows
Content will be made accessible to users at the top level dashboard depending on workflow permissions
The Solution
Wireframes were used to build initial clickable prototypes before creating the feature rich high fidelity mockups. A new icon set was also created in order to establish the desired voice and tone of Qordoba's new application.
Delightful Icons
Qordoba's icons were designed to be light, airy, flat and useful.
Project Dashboard
Create project, stay current, and navigate desired pages
Content Editor
Edit content assisted by machine translation and team members
Live Editor
Real time editing when visual context matters
SUMMARY OF FINDINGS
An integral part of Qordoba's solution was to craft a framework that was scalable and robust. Adaptive design really helped establish perspective and helped shape the way we persued our research thought about.